Marketing
Become an Instagram Influencer | Earn $10 to $100 per hour

Love sharing your lifestyle, fashion tips, travel adventures, or fitness journey? Turn your passions into a rewarding career by becoming an Instagram influencer!
Make money online as an Instagram Influencer.
Grow your following, collaborate with brands, and create content that inspires others—all from the comfort of your home.
What is Instagram Influencing?
Instagram influencing is the art of creating engaging content on the social media platform Instagram to build a loyal following and influence purchasing or lifestyle decisions. Influencers curate posts, stories, and reels around specific topics, such as fashion, beauty, fitness, travel, or food. With a large and engaged audience, influencers can partner with brands to promote products, services, or campaigns.
Instagram influencing goes beyond pretty pictures—it’s about cultivating trust, creating value for your audience, and positioning yourself as an authority or relatable voice in your niche. The goal is to authentically connect with your followers, which in turn drives interest from brands seeking to promote their offerings to your audience.
What is an Instagram Influencer?
An Instagram influencer is a person who built up a sizable Instagram following and has the ability to influence their audience’s opinions, preferences, and buying behavior. Influencers produce original content—photos, videos, stories, and reels—around specific themes that resonate with their followers. They often collaborate with companies to promote products, events, or services in exchange for compensation.
Instagram influencers can be categorized based on their following size:
- Nano influencers (1,000 to 10,000 followers)
- Micro influencers (10,000 to 50,000 followers)
- Mid-tier influencers (50,000 to 500,000 followers)
- Macro influencers (500,000 to 1 million followers)
- Mega influencers (1 million+ followers)
What sets successful Instagram influencers apart is their ability to create compelling, authentic content and maintain meaningful interactions with their audience. Engaging followers through comments, likes, direct messages, and stories is essential for building a community that trusts your recommendations.
Who is an Instagram Influencer Career For?
A career as an Instagram influencer is perfect for:
- Creative individuals: If you have a knack for creating visually appealing content, this career allows you to express your creativity and share it with the world.
- Passionate hobbyists: Whether you’re passionate about fitness, fashion, beauty, or food, Instagram influencing lets you turn your hobbies into a career.
- Social media enthusiasts: If you love engaging with others online and are comfortable sharing your life with a public audience, influencing could be a great fit.
- Self-starters: Influencers often manage their brand, content, partnerships, and community. If you’re self-motivated and organized, this career path offers independence and flexibility.
- Aspiring entrepreneurs: Instagram influencing allows you to create your personal brand, monetize your online presence, and even branch out into your own products, businesses, or services.
How Much Can You Make?
An Instagram Influencer Job Pays: $10 to $100 per hour
Earning potential as an Instagram influencer varies based on your following, engagement, and the niche you’re in. Here’s what you can expect:
- Nano Influencers (1,000 – 10,000 followers)
- Average earnings: $10 to $100 per sponsored post
Nano influencers with a smaller, highly engaged audience are attractive to brands for their authenticity and niche reach.
- Average earnings: $10 to $100 per sponsored post
- Micro Influencers (10,000 – 50,000 followers)
- Average earnings: $100 to $500 per sponsored post
Micro influencers are valued for their tight-knit communities and often secure brand partnerships that involve sponsored posts, affiliate marketing, and product exchanges.
- Average earnings: $100 to $500 per sponsored post
- Mid-tier Influencers (50,000 – 500,000 followers)
- Average earnings: $500 to $5,000 per sponsored post
Mid-tier influencers are frequently approached by bigger brands and can earn substantial income through sponsored content, brand ambassadorships, and product launches.
- Average earnings: $500 to $5,000 per sponsored post
- Macro Influencers (500,000 – 1 million followers)
- Average earnings: $5,000 to $10,000+ per sponsored post
With a large following, macro influencers have major earning potential and are often signed for long-term brand partnerships or even their own product lines.
- Average earnings: $5,000 to $10,000+ per sponsored post
- Mega Influencers (1 million+ followers)
- Average earnings: $10,000 to $100,000+ per sponsored post
Mega influencers, like celebrities, command top rates and are often involved in high-profile campaigns with global brands.
- Average earnings: $10,000 to $100,000+ per sponsored post
Where to Find Jobs
1. Aspire (formerly AspireIQ)
Aspire is one of the leading influencer marketing platform that connects creators with major brands in fashion, beauty, lifestyle, and tech. It’s known for offering paid collaborations, product gifting, and ambassador programs for Instagram influencers.
Payouts:
Campaigns pay anywhere from $50 to $5,000+ depending on your following and engagement. Payments are made via direct deposit or PayPal.
Requirements:
- Minimum of 2,500 followers on Instagram
- High-quality content and good engagement rate
- Public Instagram account and professional profile
Regions Available: U.S., Canada, U.K., Australia, and other major markets
How to Join:
- Visit Aspire
- Click “Join as a Creator” and connect your Instagram
- Complete your media kit and profile
- Apply to brand campaigns and get paid for promotions
2. Influencity
Influencity is a robust influencer marketing tool used by brands to discover and manage collaborations with creators. While it’s geared toward agencies and brands, influencers can sign up to be found by companies using the platform.
Payouts:
Payouts vary by campaign—most start at $100+ per post depending on niche and audience.
Requirements:
- No hard minimum, but 1,000+ followers recommended
- Public Instagram profile with consistent posting
- Real engagement (bots or fake followers are flagged)
Regions Available: Global
How to Join:
- Visit Influencity
- Create an influencer profile
- Connect your Instagram and other social platforms
- Wait for campaign invitations or inquiries from brands
3. Heepsy
Heepsy is a search and discovery platform that allows brands to find influencers. As a creator, you can get listed in their database and be discovered by companies looking for influencers by location, category, and engagement rate.
Payouts:
Rates depend on your following; influencers typically earn $100–$1,000 per post, but it’s negotiable per brand.
Requirements:
- Minimum 1,000 Instagram followers
- Engaged audience and professional content
- Public Instagram account
Regions Available: Worldwide
How to Join:
- Visit Heepsy
- Create a free account
- Add your social media profiles
- Wait for outreach or pitch yourself to brands using Heepsy’s contact tools
4. Upfluence
Upfluence is a full-stack influencer platform used by Fortune 500 brands. Influencers who sign up can get invited to private, paid collaborations if their profile matches campaign needs.
Payouts:
Influencers can earn from $100 to $10,000+ per campaign, depending on niche and reach.
Requirements:
- Strong engagement rate and quality content
- At least 1,000 followers, more preferred
- Niche audience (beauty, fitness, food, etc.) is a plus
Regions Available: Global
How to Join:
- Visit Upfluence
- Scroll to the bottom and select “Join our Creator Community”
- Connect your Instagram and other social accounts
- Wait for campaign invitations via email
5. TRIBE
TRIBE is a dynamic influencer marketplace where you can browse open brand briefs and pitch content ideas before getting paid. It’s perfect for Instagram influencers who love creative freedom.
Payouts:
Creators earn $50 to $500+ per post, based on brand budget and your pitch.
Requirements:
- Minimum 3,000 followers
- High-quality visuals and storytelling
- Active and public Instagram account
Regions Available: U.S., U.K., Canada, Australia, and select countries
How to Join:
- Download the TRIBE app
- Sign up and connect your Instagram
- Browse campaigns, pitch ideas, and submit sample content
- Get approved and paid upon posting
6. Intellifluence
Intellifluence is a fast-growing influencer marketing network where nano and micro-influencers can join for free and start working with brands. It’s beginner-friendly and offers both cash and product-based collaborations.
Payouts:
Paid campaigns range from $10 to $1,000+, depending on size and niche.
Requirements:
- Minimum 250 followers on Instagram
- Real engagement and public profile
- Responsive and active presence
Regions Available: Worldwide
How to Join:
- Sign up at Intellifluence
- Build your influencer profile
- Browse campaigns and apply directly
- Deliver content and get paid via PayPal
7. Collabstr
Collabstr is an influencer marketplace that allows you to list your services for brands to purchase directly, much like Fiverr for influencers. You set your own rates and packages for Instagram shoutouts, stories, reels, and more.
Payouts:
You set your own prices—most creators earn $50 to $500 per post, and payouts are fast.
Requirements:
- Active Instagram with a clear niche
- Minimum 1,000 followers recommended
- High-quality content and bio
Regions Available: Worldwide
How to Join:
- Visit Collabstr
- Sign up and create a creator shop
- Set your prices and packages
- Get discovered by brands and earn from direct bookings
With just a smartphone, a passion for content, and a loyal audience, you can turn Instagram into a home-based income stream. Whether you’re a fitness coach, beauty blogger, foodie, or travel enthusiast, these influencer platforms give you access to brand deals, collaborations, and real earnings—no matter your follower count.