Get paid to provide email marketing as an email marketer. Find out what email marketing is, who may benefit from it & how to start email marketing jobs in easy steps.
Looking to launch a flexible, high-demand career from home? An email marketing career allows you to connect businesses with their audience, drive sales, and grow brand loyalty—all while working remotely. Discover how to start an email marketing career, who it’s perfect for, and how much you can earn in this exciting digital marketing field!
What Is Email Marketing?
Email marketing is one of the several types of digital marketing that comprises sending targeted emails to a group of subscribers. These emails are typically designed to promote products or services, build brand loyalty, or keep customers engaged with useful content. Email marketing is among the most economical methods that businesses use to reach their audience directly, with messages tailored to specific interests and behaviors.
Through email marketing, companies can send newsletters, promotional campaigns, product updates, or personalized offers directly to their customers’ inboxes, driving both engagement and conversions.
What Is an Email Marketer?
An email marketer is a digital marketing professional responsible for creating, managing, and optimizing email campaigns. They craft compelling email copy, design eye-catching templates, segment audiences for targeted messaging, and analyze campaign performance to refine future strategies. Email marketers play a key role in driving customer engagement, boosting sales, and improving brand visibility through well-executed email campaigns.
In addition to writing and designing emails, an email marketer uses email marketing platforms (such as Mailchimp, Klaviyo, or ConvertKit) to manage subscriber lists, automate sequences, and track important metrics such as click-through rates and conversion rates.
Who Is an Email Marketing Career For?
A career in email marketing is ideal for individuals who:
- Love writing and crafting messages: If you enjoy writing persuasive copy and creating content that resonates with an audience, email marketing provides a great outlet for your creativity.
- Have an interest in digital marketing: Email marketing is an essential component of a business’s total digital marketing plan. If you have a passion for marketing and are excited about using data to drive results, this career is perfect for you.
- Are tech-savvy: Email marketers need to use various marketing tools and platforms to manage email lists, automate campaigns, and track performance metrics. Having a strong understanding of technology is a significant advantage.
- Seek flexibility: Many email marketers work remotely, making it a great career for those who want the freedom to work from the comfort of their own homes.
- Enjoy data analysis: A successful email marketing campaign is built on data. If you enjoy analyzing statistics, making data-driven decisions, and optimizing strategies for better results, you’ll thrive in this role.
How Much Can You Make?
An Email Marketing Job Pays:$30 to $45 per hour
The potential for earning in email marketing depends on your role, experience, and whether you work for a company full-time or as a freelancer.
- Freelance Email Marketers: Freelancers can charge by the hour or by project. Hourly rates for beginners typically range from $20 to $50, while experienced email marketers can charge $75 to $150 per hour. For individual campaigns, freelancers might charge between $300 and $2,000+, depending on how complex the project is and the size of the email list.
- In-House Email Marketers: Entry-level email marketers working for companies generally earn between $40,000 and $55,000 per year. With more experience, mid-level email marketers can make between $60,000 and $80,000 annually. Senior email marketers or those managing large-scale campaigns can earn $90,000 or more.
- Specialized Email Marketing Consultants: Email marketers who specialize in areas like automation, deliverability, or copywriting can charge premium rates, sometimes earning six figures through consulting services.
The flexibility of freelance work allows email marketers to take on multiple clients, potentially increasing their earnings significantly.